Digital Communications, Press and Media policy

May 2026

Introduction

The purpose of this policy is to define the roles and responsibilities of the Council in relation to all forms of communication including press, media, social media, website content, newsflashes and public information.
It provides guidance on the Council’s approach to communication and does not seek to restrict freedom of expression but ensures consistency, accuracy, transparency and appropriate governance.

The Council is accountable to the local community for its actions, and this can only be achieved through effective two-way communication. The media (press, radio, television, internet and social media) are essential in conveying information to the public.
The Council will maintain constructive relationships with the media and community and will use all appropriate communication channels to explain decisions, policies and services.
The Council will ensure that accurate information is available to the public and will correct factual inaccuracies where necessary.

This policy is governed by the Local Government Act 1986, the Local Government Act 1972, and associated government guidance on local authority publicity.
The Council will also comply with its Standing Orders, Financial Regulations and data protection legislation including the UK General Data Protection Regulation.

The Clerk has overall responsibility for Council communications unless otherwise delegated.
The Chairman or Vice Chairman may speak on behalf of the Council where authorised.
Councillors may express personal views but must make clear they are not representing the Council unless formally authorised.
All communications must protect the reputation and integrity of the Council.

Confidential or exempt information must not be disclosed to the media.
Any legal or potentially legal matter’s must be referred to appropriate legal advice before comment is made.
All formal media responses must be issued or approved by the Clerk.
Press releases are used to provide information, correct inaccuracies, or explain Council decisions and must be approved by the Clerk before issue.

Press releases are used to inform the public of Council decisions, consultations, events or matters of public interest.
Drafts may be prepared by Officers or Members but must be approved and issued by the Clerk.

Social media is used to communicate Council news, promote engagement and share community information.
Platforms may include Facebook and other relevant digital channels.
Accounts are administered by the Clerk and one nominated Member.
No Councillor shall have independent administrative access unless formally authorised.
Content must relate only to Council business or approved community information.
No political, party-political or religious content may be published.
Comments may be moderated or disabled where necessary to prevent abuse, defamation or inappropriate content.
Users who repeatedly breach acceptable use standards may be blocked or removed.
Facebook-specific controls include:
- Only Council-approved content may be posted
- Followers may comment but not initiate posts
- Images of children must not be published without consent
- Offensive, defamatory or discriminatory content will be removed

Newsflashes are used to distribute timely updates including meeting notices, consultations, emergencies and community information.
The mailing list will be managed in accordance with data protection legislation including the UK General Data Protection Regulation.
Recipients may unsubscribe at any time.
Communications must be accurate, relevant and not excessive in frequency.

The Local Government Act 1972 requires public access to agendas, reports and minutes, which may be shared with the media.
Media attendance at Council meetings is permitted and encouraged.
Recording or filming must be notified in advance to the Clerk and Chair and comply with Standing Orders.

This is a live policy and may be updated by the Clerk where operationally necessary.
Any amendments will be reported to the next Council meeting for review and formal approval.